Category: 2020

CHÀE MEDIA
Contextual Essay

Chàe Media is a multi-media company that produces content for students, from the voice of students. Started in BCM214 in 2019, Chàe Media has expanded from a small team of three to a big group of young women who are passionate about the content we create. We share content across multi-platforms of social media websites, as well as our own website. We wanted to continue this project because we want to offer help and advice to make student life easier and create content we love to see and make. This semester we wanted to expand this Digital Artefact by creating extra additions of our magazines as well as adding even more content across our social media accounts – we hoped to add a new brand of the brand with an additional podcast but after early recordings and testings we didn’t feel we we’re about to give that side project the effort it deserved, so we focused our energy on our magazines. Our biggest inspiration for our brand is frankie magazine from there aesthetic voice and platform for fun creatives! We also look up to a lot of influencers, and the YouTube channel Buzzfeed who are able to add different branches to their brand – this is why we planned for more outlets and branches of content for our audience. 

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With the second magazine released this semester (just over a week ago) we had our creators submit their articles early and we completed more “hype posts” to create excitement with the issue and got the girls to also share to their private social medias using different photographs to create a range of content for people to view – this is a technique we haven’t tried before but will be using again as it created also of buss for us and gained us a couple followers. We want to be trending one day, that’s our dream, so we have to keep ourselves in check and not fall off posting online or our hashtags will be lost, we wont be lost, keeping up with the concept of a hashtag narrative, to utilise current stories and events whilst educating our audience. (Goubin, Y 2016)

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Something we mentioned in our Beta was working on the “Gabbing with the Gorls” podcast as a brand of Chàe but unfortunately with the stresses of this semester of University, that goal faded out of reach and we were only able to focus on our magazines. One thing we did improve on was out social media presence, something we kind of slacked off from in the last half of the semester but our loyal audience was happy to interact with us when we FINALLY returned. An as mentioned in the BETA we finally did give the reigns to the team members involved giving them responsibilities in the social media accounts, a chance to be more involved. We focus on a lot of planning for the future this semester, we did loose time in creating and monetising our product, something we’ve talked about earlier in the semester. With future networks being our focus, we wanted to continue to better out brand with plans for series, an Esty sticker shop and actually moving forward with the podcast. We know the attention economy is the driving force of what keeps out company running, as the most valuable resource we need to keep out audience hooked. (Kane, L 2019)

Sources

Guobin Y (2016) Narrative Agency In Hashtag Activism: The Case of #blacklivesmatterUniversity of Pennsylvania. https://repository.upenn.edu/cgi/viewcontent.cgi?article=1500&context=asc_papers

frankie magazine 2020, Home, http://www.frankie.com.au

Kane, Lexie 2019, The Attention Economy, Neilson Normal Group, https://www.nngroup.com/articles/attention-economy/

BCM206 | Week 11

Computers are everywhere, on everyone. There are computers in our pockets and on our fridges. They surround us everyday – evolution of the internet isn’t stopping any time soon. The term, the Internet of Things originated in 1999, with the work of two Massachusetts Institute of Technology [MIT] research labs, Kevin Ashton and Neil Gershenfeld argued for “the enfolding of things into the internet in an active role – either in terms of making the world comprehensible for things, or adding things to the internet” (Mattern & Florkemeier, 2010). The IoT was seen as a paradigmatic shift from the internet of single desktop and mobile computers, to a broadly defined large connectivity spread through material artefacts, therefore making them visible to humans. (Mitew, T 2014)

An object connected to the Internet of Things involved a network of simple capabilities and has a unique network ID. It has sensors, storage and processing, actuation, remote access and a semantic interface. An example of this is a Google Home or an Amazon Echo and even Tesla Cars. Data can be access anywhere, on nearly every object as the internet evolves. Thats where we’re heading so can any object become part of the internet of things? Only time will tell.

References:
– Mitew, T 2014, Do objects dream of the an internet of things?, https://moodle.uowplatform.edu.au/mod/resource/view.php?id=1661679
– Mitew, T, 2020, The internet of things: from networked objects to anticipatory spaces, https://www.youtube.com/watch?v=VCktdyl8Lss&feature=emb_title

BCM206 | Week 10

“A botnet is a network of computers infected with malware that responds to an attacker to perform any activity they want”

Botnet’s allow cyber criminals to control different computers from any location, after infecting them. (Covid-19 is real quiet all of a sudden). Some of these hidden virus carriers com in the from of safety software or trendy apps that improve your computing experience.. but under neath they’re just trying to get onto your computer to plant their seed. This modern day Trojan horse can become self-morphing, self-defending, self-replicating and self clocking. They can run on anything form 20 to 115 computers. (Scherier, F 2015). These hackers can use the “zombies computers” to commit crimes like collapsing websites, identity theft, financial fraud, malware distribution, mass mailing of spam. I’m always worried about getting hacker, I’m so scared to block content from my emails because i’m afraid opening them form my spam with infect me. I’m always conscious of how my online activity and clicks will actually affect my computer.

I’m the part of the percent of society that sticks a Post-it note to the camera on my laptop…. just to be safe….

References
– Scherier, F 2015, On Cyberware, https://www.dcaf.ch/sites/default/files/publications/documents/OnCyberwarfare-Schreier.pdf
– ESET, 2015, What is botnet and how does it spread?, https://www.youtube.com/watch?v=s0sgiY93w9c

BCM206

This semester, so far, the Chàe has been working very hard! With the continuing challenged of the pandemic, we’ve been inconstant communication with our team in planning and executing whats happening with Chàe. We’ve released our first issue of the semester, Issue 4 of Chàe Magazine, “Through the Screen“. In this issue we incorporated what we’ve been learning throughout BCM206, about future networks and our digital world. With zoom being the new classroom we wanted to include relevant topics that students would be interested in and find helpful.

The outcome of this release was positive, though our impressions have been good from the release of the magazine, our reads are leaking as they are only 20% of the impressions. This is something that we as a team need to work on. Whether it be pre-advertising a week before or more or contenting our blog – which we’ve sort of dropped this semester.

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What we’ve been doing as a group (Emma, Chelsea and I) with our DA Chàe Media is a lot of planning and behind the scenes work. But as we’ve been looking to the future we forgot about the present. Our social media activity and interaction has dropped dramatically as we’ve been sidetracked with our two releases this semester, instead of just one. This again could be due to the lack of blog posts, making us feel like we have no content curation to share but we are going to get on top of that in the latter part of the semester.

Behind the scenes elements we’ve been working hard on is our visual communication within our magazine. We’ve given ourselves as an executive more time to consolidate the articles and elements in the magazine, so everything looks perfect and aesthetically pleasing. There are some marketing strategies that we are working to implement in order to enhance Chàe’s effectiveness and popularity. As well as working on a podcast that we hope to become a series throughout the second half of the semester.

Thank you for following along, and supporting the Chàe family x

BCM206 | Week 9

For my remediation this week I wanted to educate myself, and my audience on the Anonymous group.

In 2012, Anonymous was at the height of their popularity, a network of thousands of activists, a minority of them hackers, “devoted to leftist-libertarian ideals of personal freedom and opposed to the consolidation of corporate and government power“. Their symbol is a Guy Fawkes mask (made famous by Alan Moore’s graphic novel V for Vendetta in which an anarchist revolutionary dons the mask to topple a corrupt fascist government) (Molloy, D & Tidy, J 2020)

Then of May this year and the dead of George Floyd and the trending of Black Lives Matter Anonymous posted a video to their Facebook page. They began their acts by taking the Minneapolis police department website temporarily offline over a weekend and then began circulating documents in a civil court case that was voluntarily dismissed by the accuser before it went to trial involving President Trump.

Despite there being no single unified approach among Anonymous’ members, the group has targeted groups over race relations in the past. In 2014, when the shooting of Michael Brown in Ferguson, Missouri, prompted widespread protests, Anonymous threatened to target the city if protesters were harmed, they then disabled the city’s website and compromising communications at city hall.

References:
– Molloy, D & Tidy, J 2020, George Floyd: Anonymous hackers re-emerge amid US unrest, BBC, https://www.bbc.com/news/technology-52879000
– Beran, D 2020, The Return of Anonymous, The Atlantic, https://www.theatlantic.com/technology/archive/2020/08/hacker-group-anonymous-returns/615058/