final reflection

VCD101

When going into Task 2, I was prepared for a big challenge. After moderately using InDesign for Task 1 I felt I was familiar with the program, but there were so many features I hadn’t touched or ever used before, so I was hesitant on how to make my design skills show through. Especially with the task being completly text bases, it was a challenge for my visual eye, but an exciting one.

What Did I Learn? Good question. I learnt a whole lot about working in Adobe InDesign. At the beginning I didn’t believe in myself, I thought it would be hard to be creative with just text, hard to show my individuality and design flare. But when actually undergoing the task, it all came out. I was able to show what I could do,I was able to work surprisingly well while educating myself on how to navigate my workspace and pages in the program. I learnt about myself as a designer, that digial design and typography are very underated elements of design. I myself was overlooking them before taking on this subject, like who looks at text? UM EVERYONE. I never realised how much I took for grante din the capablity of something like text and typography. And how much as simply enhancing of space, or a increate in font size could change a design.


What was most challengeing for me, was working in the confinds of the grids and margins in InDesign. As a new to digital creating artist, I have been used to blank canvas’ and paints. So going into the task, I began designing just by my eye, I was ignoring the grids I had initally set out. But after tweeking designing and thinking that “this is what a marker would like to see”, I said no! I’m going to try and be as free as I can be with designing task, and get creative with composition. I started using my grids and quickly my individual designs started to look more cohesive with themselves, alot more uniform and sleek.

Some things that I’ll be able to take on for future projects in the Adobe Designing world is the ability to understand the basics of the programs. This may seem like a no brainer, but for me it’s really important. In the past I’ve tried to get the knack of InDesign and the designing suite and given up because I couldn’t understand of I got frustrated and couldn’t find the joy in digital design. But now, after been giving the freedom this task allowed, I was able to find happiness in what I was doing in the in my digital workspace. I was able to still see me in my designs and not computer-robot-nonsence, but me as a designer. What i’ll also take with me is the important of the grids and guides, they are there for a reason. USE THEM.

Overall, I am over the moon with what I was able to accomplish with this task. I couldn’t really the horizon with how the end of this would end up looking. I had very low expectations of myself. But I was able to design someting I’m very proud of.

My random quote
My very first design concept that I stuck with until the very end 🙂

monograms // vcd101

VCD101: WEEK 8

When I thought of “old” my mind when straight to the Crown. The monogram has been used to represent Queen Elizabeth II. Each Monarch had a different monogram to represent themselves. Queen Elizabeth represents her as “E II R” (That’s E (II) R, meaning Elizabeth II, Regina, and “regina” means “queen. It uniquely personal to her. The use of a monogram is very common for royal family, to address themselves in writing and in status.

As for the new I thought it would be interesting to have a look at Meghan Markle’s monogram – after her marriage to Harry she was assigned one. And then the Prince and Duchess were assigned a shared monogram (which essentially merged their seperate ones) for their Kensington Palace.

There is something very distinct to monographs and font styles. In the royal family they’re quite precise and regal about their fonts. Having either a hand-written style or a serif types style. And the crown is always included to show their importance (but its also just very cute in my opinion). When I was younger, I used to create what I thought were “autographs” but were infact monographs. In which always included a crown because I fancied myself a princess.

But when you look at more well known monograms, those that are in brand names and logos. We can see the use of “serif” fonts are still prominent. Especially in higher end brands – because serif fonts show sophistication and elegance. and those that use san-serif have more bold and clean lines (more minimal)

Unlike the older monogram where it was to show personal information, to show a “seal” of evidence that you were indeed getting information from a certain person, monograms are now used as a branding tool. The Louis Vuitton logo/monogram is so well known, as soon as your see it your mind already reads the monogram as “LV Louis Vuitton” without hesitation. Where as the Queens monogram isn’t as universally known as it hasn’t been branded and marketed to be that way. Monograms have been turning into a branding tool, but still hold their original use, to identify a specific person or persons with a visual design.

marian bantjes quote // vcd101

VCD101: WEEK 6

“But I find that for myself, without exception, the more I deal with the work as something that is my own, as something that is personal, the more successful it is.”
Marian Bantjes

I was drawn to this quote because I felt it in my bones. The more of myself that I put into a work, the more proud I am with the end result. And I’m finding as I learn and grow as an artist and designer that doing this can be quite hard in the real world of graphic design.

When an artist gets commissioned to do a work, they’re still allowed to have a piece of them in the work – of course otherwise why would their art be recognised and chosen for said piece. But as a designer – you have to find a balance. A balance between a clients wishes and visions as well as your own. But what sticks out as well to me in the quote is the fact that she deals with the work as something that is her own; the way I interpret that is that even if she’s producing for someone else, she still creates as if if was just hers.

For me as an artist who was strict used to my paints and pencils on paper – expanding to the digital world hasn’t been as challenging as I had built it up to be in my head. In a sense – im kind of enjoying it a bit more, using colours through codes, using a medium like photography and transition it into a digital art making practising is exciting and fun. I’ve been stuck in my own traditional ways of making and the good thing about university learning is you’re allowed to branch out and experiment with mediums your stubborn creative mind never truly dips into.

In the design world individuality is important, even if you’re making something for someone else. It’d important have some uniqueness to what you’re bringing to the design world. And as Marian Bantjes puts it for herself the success lies in the more personal her work is. The more of her she sees, the more successful she believes it becomes. I hope my work reflects myself in it. I hope it doesn’t fall into the bank of generalised designs and templates. I want my world to be aesthetically pleasing to the heart and the mind, I want it to both show my beliefs and my hopes, I want my designs to show beauty and crudeness of the world.

The freedom of a designer is truly the beauty of the trade. The excitement of finding the perfect composition in your eyes and then others finding the excitement as well – I believe that feeling is hard to ever top. And being able to do that for the rest of your life (as stupidly optimistic as this is) would be a privilege. The more of me I can leave in my designs to then put into the boundless design world; the better.

andy warhol + wes wilson // vcd101

VCD101: WEEK 4

image from: MoMa

Andy Warhol (1928 – 1987) is one of the most significant figures in the Pop Art era. His works explored the connect between celebrities, culture and artistic expression. He created on a variety of mediums such as; painting, silkscreening, photography, film and sculpture. But some of his most famous works are that of silkpainting, like the Campbell’s Soup Cans, 1962.

“His aesthetic was a unique convergence of fine art mediums such as photography and drawing with highly commercialized components revolving around household brand and celebrity names… Warhol loved to maintain an element of personal and professional mystery, admitting that he never discussed his background and would invent a new persona every time he was asked.”
(https://theculturetrip.com/north-america/usa/new-york/new-york-city/articles/andy-warhol-and-his-artistic-influence/)

Warhol himself was infactuated with the concept of fame itself. He understoof the artificial and superficial nature of stardom: the way images of celebrities were used to sell, used to promote things. Which he himself used in his own practise. His response to the world, was a response to the world he found himself in, the limelight, hence why a big portion of his art was heavily celebrity, ‘Hollywood’ and consumerism based.
(https://www.tate.org.uk/art/artists/andy-warhol-2121/what-was-andy-warhol-thinking)

Wes Wilson (1937 – 2020) was an American artist who created in the Psychedelic period of art. Famous for his Psychedelic Posters in the 60s he first became known for his rock show posters advertising for shows at the Fillmore Auditorium in San Francisco.

“Posters had been used to advertise stage shows for decades, but most were utilitarian conveyors of date, time and place. Mr. Wilson, along with several other poster artists, took the form to a different level, one full of loud colors, attention-getting imagery and vibrant typography. He didnt let the posters he created just be used for advertising purposes, if he was going to design… he was going to DESIGN. (Image: The Young Rascals, Sopwith Camel, The Doors, 1967) (https://www.nytimes.com/2020/01/30/arts/design/wes-wilson-dead.html)

The 60s were those for the free of mind. An era known for its peace signs and blurred lines, Wilson took insiration from his surroundings. He worked around artists and music while creating this posters so he responded with what he felt the music sounded like. Though he was influenced when working to promote rock shows his earliest work was actually a poster as a response to America’s involvement in Vietnam. And he didnt shy away from sharing his political thoughts. Seen in Are We Next, 2013. Wilson created an extension of the Psychedelic artmaking with his use of typography but he also created new world within his posters with his use of colour and aesthetic.

STUDIO REFLECTION
I think from the very beginning of the task when we got into the studio I was already letting design history dictate and influence the way I edited my images. I like how Warhol let his fascinations guide his art making since the beginning to the end of his career.

I’m definitely refrencing Pop Art AND the Psychedelic colours of the era. In photoshop im trying to get this certain colour scheme going with my letters.
I want the reference to Pop Art with the kind of dots and clutter of blocks of colours to be prominent in my letters. So I feel my composition is Pop Art but my colours (I hope) refrence more of a Psychedelic style.
I have this aethetic of these like of pastel colours blending with dark blocky lines and colours. Here of some exmaples that I feel I was able to properly execute these thoughts I had.

pop art and bauhaus art // vcd101

VCD101: WEEK 2

POP ART

The Pop Art movement began in the 1950s and created a famous form of graphic art. It takes inspiration from existing forms like advertisement propaganda and comic strips. Different to other art “movements” there were no organisations, no manifestoes or particular “angst” against art. It began at a time where fine art was widely popular, so artist were intrigued with art that ‘challenged the characteristics of fine art” (https://www.noop.com.au/pop-art-movement/, 2019) Pop Art intended to create controversial messages, similar to that of Dada Art.

The Drowning Girl, Roy Lichtenstein 1963
Oil and synthetic polymer paint on canvas, 67 5/8 x 66 3/4″ (171.6 x 169.5 cm)

Lichtenstein was a prominent artist throughout the Pop Art movement. The Drowning Girl is one of his most popular works. He uses a partiuclar style of doting and horizontal lines, like a pront. The colours are very monotone to cool blues. There isnt any shading of the girl, only the waves its very two-dimensional. I feel he sticks to this kind of one colour scheme to show the heartache of the woman in the image. The melancholy is also shown in the text, “I DONT CARE! I’D RATHER SINK – THAN CALL BRAD FOR HELP!
The lines accross the image remind me of a kind of RBG glitch aswell, like the image is almost digital in a sense. I feel through the Pop Art movement without them knowing they paved the way for digital drawing and digital design.
Lichtenstein took heavy inspiration from comic books in this work, and used scale and cropping of original images to get this dramatic image. (https://www.moma.org/learn/moma_learning/lichtenstein-drowning-girl-1963/)

BAUHAUS ART

The Bauhaus Art movement began as a reaction to the soullessness of manufacturing and industrial life. The Bauhaus School in Germany which opened in 1919 (six years later relocated to Dessau) felt as art was losing its place in society.

The movement drew inspiration from earlier movements that reacted to the same social conditions. Bauhaus embraced the new technologies and the aesthetics of machinery instead of rebelling of going against like many art movements before. (https://study.com/academy/lesson/the-bauhaus-movement-in-graphic-design-impact-application.html).

One of the ket concepts of Bauhaus Art was the phrase, “form follows function”. Which the artist of the time felt would blend the bold lines of creativity and industrial manufacturing. Typography was an element The Bauhaus School embraced – they felt unsatisfied with the functionary of letters, so they felt they needed to bring design into the world of print. “Like modern machines, architecture, and cinema, so too must type be an expression of our exact times.” a quote by a key typographer and Bauhaus artist Herbert Bayer.

Image from : MoMa

Things to Come, Herbert Bayer
Herbert Bayer, 1938

Letterpress

Bayer was more famously known for his typography creation in the Bauhaus movement. But as an artist through The Bauhaus School – he was influences by so many things. I chose this image to look closer at because i was so intigued. I feel like I cant really grasp the intension like I was able to with Lichtensteins work. Perhaps as the movement grew so did the blending of Letterpress. This work feels as if its fallen into Surrealism more than Bauhaus. I just wanted to include this piece in the research because I think its fascinating to see the range of an artist.

Image from: MoMa

Ausstellung Europaisches Kunstgewerbe
Herbert Bayer, 1927
Lithograph

The Bauhaus School released different magazines. This image is taken from one of the issues. I picked this piece because i feel like its very similar to some posters I’ve seen in modern times. The “font” Bayer has created has its own identity to those of the time. Its completely its own and original.


STUDIO REFLECTION
In my own studio works I felt drawn to the makings of Pop Art and the bright colour and Harsh lines. I tried it – weirdly enough – with my black and white images as old school comics books/cartoon strips had. So i cried to make it more black and white instead of black/grey/white. I also tried to enhance the grey areas because I couldn’t get rid of some and it turned into the comic book effect I wanted so I’m quite happy with the results.