VCD101: WEEK 8
When I thought of “old” my mind when straight to the Crown. The monogram has been used to represent Queen Elizabeth II. Each Monarch had a different monogram to represent themselves. Queen Elizabeth represents her as “E II R” (That’s E (II) R, meaning Elizabeth II, Regina, and “regina” means “queen. It uniquely personal to her. The use of a monogram is very common for royal family, to address themselves in writing and in status.
As for the new I thought it would be interesting to have a look at Meghan Markle’s monogram – after her marriage to Harry she was assigned one. And then the Prince and Duchess were assigned a shared monogram (which essentially merged their seperate ones) for their Kensington Palace.
There is something very distinct to monographs and font styles. In the royal family they’re quite precise and regal about their fonts. Having either a hand-written style or a serif types style. And the crown is always included to show their importance (but its also just very cute in my opinion). When I was younger, I used to create what I thought were “autographs” but were infact monographs. In which always included a crown because I fancied myself a princess.
But when you look at more well known monograms, those that are in brand names and logos. We can see the use of “serif” fonts are still prominent. Especially in higher end brands – because serif fonts show sophistication and elegance. and those that use san-serif have more bold and clean lines (more minimal)
Unlike the older monogram where it was to show personal information, to show a “seal” of evidence that you were indeed getting information from a certain person, monograms are now used as a branding tool. The Louis Vuitton logo/monogram is so well known, as soon as your see it your mind already reads the monogram as “LV Louis Vuitton” without hesitation. Where as the Queens monogram isn’t as universally known as it hasn’t been branded and marketed to be that way. Monograms have been turning into a branding tool, but still hold their original use, to identify a specific person or persons with a visual design.
swoon 