What the heck is “the medium” anyway? What consitues the middle, the essence?
I suppose in simple terms… its what sits between the bread in a sandwich. 🍔
One could presume the “medium” would be a social media platform, or a mass-media news outlet which provides the “message” to an audience. BUT in using Lasswell’s formula as an example the middle – the channel – is the medium. Which in the process of the content being distributed becomes the message, and the medium as an extension of the creator.
Here i’ve created my own GIF, using procreate. Did it come out the way I intended? Perhaps… but the way you see it now on the blog isnt the way i saw it on my iPad. – so now my initial “message” has been shifted through the change of platforms. And if then again put in into another GIF “generator”, it’s changed again
swoon 