week 3 | medium is the message

What the heck is “the medium” anyway? What consitues the middle, the essence?
I suppose in simple terms… its what sits between the bread in a sandwich. 🍔

One could presume the “medium” would be a social media platform, or a mass-media news outlet which provides the “message” to an audience. BUT in using Lasswell’s formula as an example the middle – the channel – is the medium. Which in the process of the content being distributed becomes the message, and the medium as an extension of the creator.

Here i’ve created my own GIF, using procreate. Did it come out the way I intended? Perhaps… but the way you see it now on the blog isnt the way i saw it on my iPad. – so now my initial “message” has been shifted through the change of platforms. And if then again put in into another GIF “generator”, it’s changed again

Chàe 2.0

Dude! We’re getting the band back together!!!

Chàe is BACK! And this time, we’re coming back to you as just but please welcome to the main stage… CHÀE MEDIA!

In the past we’ve released two beautiful Chàe Magazine issues (soon to be three) full of tips and tricks for students. As well as a range of content from other students where they can showcase their talents and latest works.

We’re launching Chàe Media as a start up content creation company. Sharing on all social media platforms in different media forms (Video, Image, Podcast etc.) This semester is where FEFO to learn and grow our company into something even more wonderful.

We want to spread our audience even further, into more universities not just UOW. I cant wait for us to fail and rebuilt, and fail and rebuild and so it again and again ’til we get it right.

and WE ARE ROLLING! – birth of cinema

Cinematographe on a tripod

Lumiere Films (created by Louis and Auguste Lumiére) were filmed on a Cinematographe (early camera). They were too heavy to move, so it sat mostly stationary as film was being recorded.

They were filmed in a “locked” view. So rightly so they were “moving pictures”. They followed some rules as Remoscope 2003 creators would say (a group of Japanese media makers based in Osaka). The simplified these rules as:

  • Max 1 minutes
  • Fixed camera
  • No Sound, Zoom, Edit or effects

So if Lumiere Films we’re moving pictures. Then by analysis of photography we could image if an image is moving what narrative would we see, just with a camera being stationary on a tripod.

In our tute we were asked to analyse some pictures by composition, framing, depth, lighting, colour, focus, materials used and by the effects in editing.

One image that stuck out to me was this:

Jeff Wall, The Storyteller, 2986, Silver dye bleech transparecy in light box

When I first analysed the image I could already see life and movement. The image looked like it had been taken on a vintage 80s film camera. Though the scenery and landscape looked like the focus of the image, all the people in the image pulled their on focus – making this image feel very nostalgic in a way. The wide shot was able to capture different emotions in these peoples postures.
In furthur investigation this unfamiliar image turned out to be a very famous print by a Canadian photgrapher Jeff Wall. The tableux was staged the scale and ambition of the image was indeed the artists intent.

The MET described the image as:
“The Storyteller shows the liminal space where past meets future, crisscrossed by power lines and illuminated from within by the electric light that permeates our world of spectacle, consumption, and waste. Yet the work is ultimately hopeful, holding in suspension the potential for cultural traditions to survive and contest historical amnesia, the homogenizing effects of the media, and the empty promises of technological progress.”
(https://www.metmuseum.org/en/art/collection/search/286725)

Something as simple as a wide shot is able to provoke so much emotion and feeling. This instant storytelling in picture is something I hope to capture in my own film project.

Until next time,

Swoon. x

pop art and bauhaus art // vcd101

VCD101: WEEK 2

POP ART

The Pop Art movement began in the 1950s and created a famous form of graphic art. It takes inspiration from existing forms like advertisement propaganda and comic strips. Different to other art “movements” there were no organisations, no manifestoes or particular “angst” against art. It began at a time where fine art was widely popular, so artist were intrigued with art that ‘challenged the characteristics of fine art” (https://www.noop.com.au/pop-art-movement/, 2019) Pop Art intended to create controversial messages, similar to that of Dada Art.

The Drowning Girl, Roy Lichtenstein 1963
Oil and synthetic polymer paint on canvas, 67 5/8 x 66 3/4″ (171.6 x 169.5 cm)

Lichtenstein was a prominent artist throughout the Pop Art movement. The Drowning Girl is one of his most popular works. He uses a partiuclar style of doting and horizontal lines, like a pront. The colours are very monotone to cool blues. There isnt any shading of the girl, only the waves its very two-dimensional. I feel he sticks to this kind of one colour scheme to show the heartache of the woman in the image. The melancholy is also shown in the text, “I DONT CARE! I’D RATHER SINK – THAN CALL BRAD FOR HELP!
The lines accross the image remind me of a kind of RBG glitch aswell, like the image is almost digital in a sense. I feel through the Pop Art movement without them knowing they paved the way for digital drawing and digital design.
Lichtenstein took heavy inspiration from comic books in this work, and used scale and cropping of original images to get this dramatic image. (https://www.moma.org/learn/moma_learning/lichtenstein-drowning-girl-1963/)

BAUHAUS ART

The Bauhaus Art movement began as a reaction to the soullessness of manufacturing and industrial life. The Bauhaus School in Germany which opened in 1919 (six years later relocated to Dessau) felt as art was losing its place in society.

The movement drew inspiration from earlier movements that reacted to the same social conditions. Bauhaus embraced the new technologies and the aesthetics of machinery instead of rebelling of going against like many art movements before. (https://study.com/academy/lesson/the-bauhaus-movement-in-graphic-design-impact-application.html).

One of the ket concepts of Bauhaus Art was the phrase, “form follows function”. Which the artist of the time felt would blend the bold lines of creativity and industrial manufacturing. Typography was an element The Bauhaus School embraced – they felt unsatisfied with the functionary of letters, so they felt they needed to bring design into the world of print. “Like modern machines, architecture, and cinema, so too must type be an expression of our exact times.” a quote by a key typographer and Bauhaus artist Herbert Bayer.

Image from : MoMa

Things to Come, Herbert Bayer
Herbert Bayer, 1938

Letterpress

Bayer was more famously known for his typography creation in the Bauhaus movement. But as an artist through The Bauhaus School – he was influences by so many things. I chose this image to look closer at because i was so intigued. I feel like I cant really grasp the intension like I was able to with Lichtensteins work. Perhaps as the movement grew so did the blending of Letterpress. This work feels as if its fallen into Surrealism more than Bauhaus. I just wanted to include this piece in the research because I think its fascinating to see the range of an artist.

Image from: MoMa

Ausstellung Europaisches Kunstgewerbe
Herbert Bayer, 1927
Lithograph

The Bauhaus School released different magazines. This image is taken from one of the issues. I picked this piece because i feel like its very similar to some posters I’ve seen in modern times. The “font” Bayer has created has its own identity to those of the time. Its completely its own and original.


STUDIO REFLECTION
In my own studio works I felt drawn to the makings of Pop Art and the bright colour and Harsh lines. I tried it – weirdly enough – with my black and white images as old school comics books/cartoon strips had. So i cried to make it more black and white instead of black/grey/white. I also tried to enhance the grey areas because I couldn’t get rid of some and it turned into the comic book effect I wanted so I’m quite happy with the results.

and ACTION! – intro to screen media!

Week One of BCM115

We were given the task to familiarise ourselves with a DSLR camera. As someone who knows her way around the iPhone camera quite well this deemed a challenge. I mean of course I’ve held a proper DSLR camera before, but I didn’t really know the different basic functions like

  • shutter speed
  • aperture (f-stop)
  • ‘film’ speed (ISO)
  • focus
  • white balance

And even after the tutorial I still don’t feel 100% confident in the different functions. But at least I’m testing out and learning. I’m just one of those people who get frustrated if she doesn’t pick something up super quick. 🤷🏽‍♀️

My partner and I were tying to get some test shots while playing of the camera, of both the natural and material environment meeting together. And with the weather on the day, it really helped with what we were trying to achieve in our shots. It intereting as the direction we were given was to simply leave the camera on the tripod and just start recording. So even though we were doing videography, the shots were kind of just photography – but moving pictures… which is where videography first began which is kind of neat.

We had fun trying to protect the camera from the rain but also using the weather to our advantage. Very excited to dive deeper in to what screen media can achieve in art and for the emerging media.

Until next time,

Swoon x