From the initial launch of the Magazine we had an overwhelming amount of support from our peers. Like i mentioned in my last blog post – we were worried that the momentum would drop because we hadn’t actually released any magazine issues.
We’ve had a drop in audience interaction and I think its because we’ve also been tweeting less since we’ve been focusing on writing articles for the first release of the magazine. Our fault was neglecting the audience by being less present in our audience interaction with our content creation. So we asked our audience “what’s next?”, what are they looking forward to seeing from us and have they already read the current issue that is out.
Our Instagram uploading (@ChaeMagazine) has continued to be pretty consistent. We’ve had a spike in followers to our account – but its started to plummet in the last couple of days. (I think its because our fanbase is mostly Uni students who are experiencing exam period and end of semester blues… but it could be a misjudgement on our part on choosing the right times to upload our content.)
Friday, last week, we finally uploaded the very first issue of Chàe Magazine – after a stressful couple of days leading up – ensuring everything was perfect for us, we uploaded the issue. – Engagement with the magazine has been really positive – we’ve reached 280+ reads. But because there isnt a place for people to leave comments, we haven’t received much feedback on the mag.
In terms of promotion for the magazine – we’ve been doing really well. We’ve asked all the people who were featured in our magazine to do promotion of their own – so people can see their work as well as our work inside the issue. Which has led to a lot of people checking out the mag.
We also started our Facebook page recently which took off really quickly – we recieved 200+ likes in 24 hours. We’ve been posting on their aswell which has gained some interaction too – not as much as twitter but still some interaction. (The feature of being able to promote it to all of our friends helps boost up our follower portfolio too)
We were really fortunate to his the ground running. When we began promoting the magazine on Twitter to all our fellow BCM students was easy and simple – people were interacting because everyone was supportive. But now as we’re growing the magazine we see that we want more out of the magazine – we want people to interact with the magazine because they’re interested in it – not just because they feel like they have to support us. That’s been the most hindering thing thats bringing that FEFO feeling again – the idea that we might loose this momentum we’ve created.
Yes, our audience is University students and students in general. But we want to reach more than just a local base of people – we want this to be a nation wide thing – perhaps even a global thing. As a group we’ve decided to carry this DA on throughout our university careers – and hopefully even beyond that. Creating and making Chàe has been more enjoyable and worth while than any of us could have imagine – why would we stop that?
Until next time, swoon x
FOLLOW US!
Chàe Magazine:
Website: https://chaemagazine.wixsite.com/chae
Twitter: https://twitter.com/ChaeMagazine
Instagram: https://www.instagram.com/chaemagazine/
swoon 