Chàe Magazine, a digital magazine run by student for students. Though it isn’t the original Project that I pitched, it’s the project I’m so happy to be putting forward in my Beta.
As I initially began the project I pitched, a lifestyle channel, I found myself stuck with this concept, I felt like it was just so basic and had be done time and time again. I wasn’t proud to be doing it. Finding my Chàe group, and feeling excited to be starting a new project really lead me to where I am, excited and inspired to create new content without feeling the way i had felt with my previous project.
Having a group to bounce off of and share ideas and the workload has changed the game. It made the first daunting idea of constantly sharing content online seem easy and enjoyable. We also feel as a group Chàe is going to be with us for a long time, having a project we all think will benefit students present and future, we want to keep it going – using it even after we graduate from our degrees.
So far, we’ve been working on building and shaping our persona, brand and aesthetic online. Also creating a foundation for our following to be excited about the content with will be putting out very soon with our very first issue. We’ve also been curating students content and publishing their works under our “Student Insights” page on our website.
Having a DA that excited you is something out of a dream. As a group; Amy, Chelsea, Emma and I are excited to be able to do work we love, and hope that other love too. So get excited and stay tuned!
Chàe Magazine:
Website: https://chaemagazine.wixsite.com/chae
Twitter: https://twitter.com/ChaeMagazine
Instagram: https://www.instagram.com/chaemagazine/
swoon 