Chà e Magazine, a digital magazine run by student for students. Though it isn’t the original Project that I pitched, it’s the project I’m so happy to be putting forward in my Beta.
As I initially began the project I pitched, a lifestyle channel, I found myself stuck with this concept, I felt like it was just so basic and had be done time and time again. I wasn’t proud to be doing it. Finding my Chà e group, and feeling excited to be starting a new project really lead me to where I am, excited and inspired to create new content without feeling the way i had felt with my previous project.
Having a group to bounce off of and share ideas and the workload has changed the game. It made the first daunting idea of constantly sharing content online seem easy and enjoyable. We also feel as a group Chà e is going to be with us for a long time, having a project we all think will benefit students present and future, we want to keep it going – using it even after we graduate from our degrees.
So far, we’ve been working on building and shaping our persona, brand and aesthetic online. Also creating a foundation for our following to be excited about the content with will be putting out very soon with our very first issue. We’ve also been curating students content and publishing their works under our “Student Insights” page on our website.
Having a DA that excited you is something out of a dream. As a group; Amy, Chelsea, Emma and I are excited to be able to do work we love, and hope that other love too. So get excited and stay tuned!
Music is a universal language. Music transcends across the world, across all languages, cultures and beliefs. Music isn’t limited (Bresnahan, R 2016). So, if music is meant for everyone, all cultures, to be experience and enjoyed by everyone where does the blurred line of appreciating and appropriating music begin?
“The most disrespected person in America is the black woman. The most unprotected person in America is the black woman. The most neglected person in America is the black woman.” – Malcom X (X, 1962)
It’s as simple as viewing, enjoying and respecting. The minute someone, a white someone, tries to interpret this piece that was made and meant for black women, to inspire and empower them, make no sense at all.
The “roles” of whiteness and blackness or other cultures doesn’t have to exist in music for negative purposes. One of the popular examples in media at the moment is the concept as to why white people started to wear cornrows, as it originates in African culture for a way for women of colour to protect their hair, one of the only hairstyles black women could wear. And now it’s used in fashion and media appropriating the hairstyle, white people taking something from a rich culture and making it their own. It’s problematic because it shows no respect for the culture. It’s essentially mocking.
Lemonade, like many before it, is an album. When it comes down to paper, it is an album made by a talented artist that is adored by many. And can be listen to and enjoyed by everyone, male/female, white/black/green – doesn’t matter. Like any piece of art, it comes does to one’s respect for the art and the artist. And by all means, if you can do that, then scream the lyrics from the top of your lungs.
swoon 