Monological Media. The way I see it; now, no such things exists, and it will never exists. In the Internet Paradigm media will always be used and reused and reacted to and shared – it will be MANY to MANY and never ONE to MANY again.
In Clay Shrikys TED talk “How cellphones, Twitter, Facebook can make history” he explains:
First – phones gave us the one to one pattern of communication media
Second – Radio, television and written media gave us the one to many
AND the internet had gave us MANY TO MANY as well as becoming the mode of carriage for all media – “every medium is right next door to every other medium“
Everytime and new consumer joins, as does a producers because everyone has the same equipment.
When continuing to make my DA I want everyone to interact with it – everyone could have the same idea as me. No one owns anything. I’m not just producing and broadcast a message I’m also collaborating with the public because monological media doesn’t exist anymore, only dialogical media does.